Research Objectives

The key objective of the client is to identify potential customers who manufacture corrugated boxes, client wants to supply liner paper to box companies in order to expand customer base and acquire more customers.

Research Methodology

Our research methodology was a combination of secondary/desk and primary research process.

Our team built a long list of 200+ potential box manufacturers through desk research, which were initially evaluated based on secondary research.

Primary interviews have been conducted with all the potential customers to evaluate them and understanding the willingness to cooperate with new supplier.

Research Outcome

Conducted interviews with all the potential customers to understand about the company, team size, annual volume procured, production capacity, key suppliers, etc.

Eventually, to get basic understanding of the key customers about their decision making, expectations and satisfaction level from current paper suppliers and willingness to try new supplier.

Share information about potential customers who are willing to explore options with new liner paper suppliers, so that client can easily approach those customers and gain business