Research Objectives

The key objective of the project is to understand PVC compounds market opportunity in India and how it can tap various potential segments.
Client would like to get a high level market assessment along with raw material supply and growth strategy in India to better understand the market dynamics, competition, value chain, raw material sourcing, and potential opportunities.

Research Methodology

Our research methodology was a combination of secondary/desk and primary research process. Some online reports and data insights were collected to have a basic understanding of the market size and its segmentation.

Approximately 45-50 interviews were conducted across all stakeholders, including suppliers/manufacturers, distributors/wholesalers, and end customers to collect information and validate insights.

Research Outcome

Market size assessment and growth potential of PVC compounds in India.

Market segmentation such as building & construction, wire & cables, appliances, etc.

Segmentation by region (North, South, East, West)

Market trends, drivers, and inhibitors of the PVC market.

Price benchmarking and tax structure.

Identify key resin suppliers in India and demand - supply structure.

Determine key competitors for PVC, their market shares, and key success factors.

Understand market opportunities and attractiveness for investing in the Indian market and develop a go-to market strategy.